We’re All About Australian Made and Owned Products
Endangered sells Australian made and owned products online and in-store for folk who care about shopping ethically and supporting Australian makers, artists and manufacturers.
We aim to leave behind a legacy for generations to come while showing you just how much you can buy that is truly Australian made.
the endangered story
Endangered owner Karen Janssen used to drive her kids crazy.
For as long as she can remember Karen’s tried to support Australian made. She even had a little booklet that listed what was 100% Australian made and would pull it out at every opportunity.
But Karen found a lot of stores she visited simply didn’t believe you could get anything made in Australia. She found herself constantly correcting them – ‘Actually, yes you can’.
“For me there is joy in buying Australian made, for example, to know that everything I wear is made in Australia, even my underwear! I love a challenge and challenge it is to find products made in Australia”.
Eventually, Karen decided she may as well open a shop herself, to show just what you can still get made in Australia. And to help support Australians.
Endangered opened its doors in Woodend (a sweet little mountain village in Victoria’s Macedon Ranges) in 2015.
The shop has grown into a truly amazing representation of Australian made and owned products.
WHAT’S IN A NAME?
When the idea of Endangered was a seed in Karen’s mind, she wanted a name that reflected on the future of our children, grandchildren and country. Endangered got its name because Karen believes Australian manufacturing is just that – endangered.
AUSTRALIAN MANUFACTURING NEEDS TO BE TREATED AS ENDANGERED WILDLIFE
FOR OUR MANUFACTURING TO SURVIVE AND THRIVE, WE NEED TO SUPPORT AND MAINTAIN IT.
Our ‘Saw Tooth Factory’ logo represents the plight of Australian manufacturing. You would typically see this style factory on the North Melbourne skyline as you crossed the Bolte Bridge.
The factory is a silhouette that represents Australian manufacturers and one you see less and less of these days. Many of these factories are being repurposed into the likes of studio accommodation. While more and more manufacturers are going offshore.
For Endangered, this factory symbol represents what we want to protect and regenerate.
Appreciating good quality, Endangered supports products that have not travelled too many miles. We love the thought that we’ve helped employ someone in this country, which still has environmental, industrial and social standards worth supporting.
i love a challenge and challenge it is to find products made in australia
WHAT CAN YOU EXPECT TO BUY?
Everything you’ll find in our Woodend retail store and online shop is Australian made. And in the majority of cases, they are not only Aussie made, but Aussie owned too.
When we first opened our doors, we even visited a lot of factories just to ensure they were truly ridgey didge.
We stock hundreds of products in our bricks and mortar store, including:
- Clothes, underwear, socks and winter woollies
- Candles and home fragrances
- Beauty and bath products
- Household goods and kitchenware
- Bedding, towels and linens
- Baby clothes and gifts
- Furniture and home decor
- Australiana souvenirs
- Chocolate, tea and gourmet treats
Our online store is a curated version of our retail space, with plans to grow this further over time.
Many of our products are from smaller businesses, largely from Victoria, but also from other states including New South Wales, Western Australia and Queensland.
You’ll find so much more in
our bricks and mortar store
What you see on our Australian made website is just a taster of what you’ll find in our beautiful Woodend retail store in Victoria’s Macedon Ranges. Make a day of it and head to the countryside for a sticky beak.
ENDANGERED IS FOR EVERY DAY AND FOR BEAUTIFUL GIFTS
Browse our bricks and mortar or shop online.
- Treat yourself to a beautiful Australian made bath towel, decorative cushion or ceramic keep cup.
- Celebrate the birth of a baby with our sleep suits, sheepskin slippers, cuddly soft toys and native animal toys.
- Pick up a birthday gift for mum or;
- Dress your kids in well-made tracksuit pants and t-shirts that will stand the test of time (and washes).
Quality underpins our choice of products. You’ll also find an excellent variety of fabrics and designs.
Can't find what you're looking for?
Karen is the master of finding Australian made and owned products. Some are easy, some require a lot of detective work. But she loves the challenge.
help keep australian manufacturing alive
97 High Street
Woodend VIC 3442
7 Days: 10am - 4pm